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Our Story

Built For An
Industry That
Most Avoid.

Total Botanical Solutions was built with one clear understanding: this industry doesn't need more agencies. It needs partners who actually understand it.

TBS
Our Origin

Deep Experience.
One Focus.

TBS was founded by operators who spent a decade watching generic agencies promise botanical brands the moon and deliver account bans, compliance nightmares and wasted budget.

We saw what was missing: a team built exclusively for this industry, accountable for every channel, and unwilling to treat compliance as an afterthought.

So we built it. No side bets. No adjacent verticals. Only CBD, Kratom, Cannabis, Kava, Mushrooms, Vape and emerging botanical categories — the spaces where most agencies either refuse to work or learn on your dime.

100%Botanical-focused
FullStack in-house
ZeroCompliance compromises
OnePartner · Full accountability
“This industry doesn't need more agencies. It needs partners who understand it. We don't chase trends. We build systems that last.”
How We Operate

Principles We Refuse
To Compromise.

Every engagement — from scrappy startups to scaling operators — is run on the same principles. They're not marketing. They're what every decision is measured against internally.

01 · Discipline
Compliance-First, Always

Every asset — creative, copy, landing, checkout, partner content — passes a compliance layer before it goes live. Account longevity isn't optional. It's foundational.

02 · Accountability
One Team. One Number.

Every channel we run is accountable to the same revenue target. No finger-pointing between specialists. Integrated execution, integrated results.

03 · Compounding
Systems Over Campaigns

We don't sell you short-term spikes. We build assets — SEO ecosystems, email lifecycles, affiliate networks — you own forever and that compound every month.

04 · Focus
Botanical-Only. Forever.

We don't take adjacent work. We don't dilute expertise. This industry is our entire business, and it's why we can go deeper than agencies for whom you're just a vertical.

05 · Honesty
No Pitches. No Fluff.

If a channel isn't right for your brand, we'll tell you. If your funnel is broken, we'll show you before we sell you traffic. Strategic honesty is the only foundation that compounds.

06 · Craft
The Work Has To Be Good

Every page, email, ad, and piece of content leaves our team the way we'd want it if it were our brand. Our reputation in this industry depends on it.

Our Trajectory

A Short Chronology.

TBS isn't a decade-old holding company. It's a focused operator — and that focus shows up in how we've grown.

2022

Founded

TBS was founded by operators who'd spent years in-house at botanical brands — specifically to be the compliance-first growth partner we wished we'd had on the other side of the table.

2023

First Compounding Engagements

Our first CBD and Kratom engagements crossed 3× organic traffic growth and 30%+ email revenue share — proof that the model works when every channel is integrated.

2024

Full-Stack Capability

Built out in-house capability across SEO, paid, affiliates, email, CRO, social and development — every function accountable to the same strategic number for every brand.

2025

Cannabis & Emerging Categories

Expanded into multi-state cannabis, functional beverages, mushrooms and nootropics — bringing the same compliance discipline to newer regulatory landscapes.

2026

Today

Working with a curated roster of CEOs and founders across the botanical space — from scrappy operators to brands scaling past eight figures. Still botanical-only. Still compliance-first.

Leadership

The People Behind
The Work.

A small, senior team. No junior handoffs. The people you meet on day one are the people running your growth on day 100.

A
Alex M.
Founder & CEO

A decade operating inside botanical brands and compliance-heavy e-commerce. Leads strategy and client direction.

J
Jordan K.
Head of SEO

Technical SEO lead with deep experience in regulated niches. Builds the content architectures that compound.

M
Morgan L.
Head of Paid

Has run compliant Meta, Google and TikTok programs for botanical brands at 7- and 8-figure ad spend scales.

S
Sam P.
Head of Lifecycle

Email, CRO and retention lead. Has grown email to 35%+ of revenue for more than a dozen botanical brands.

Want to work with us?

Let’s Build The Next Chapter
Of Your Growth Together.

A 30-minute strategy call with our team — no pitch, just honest diagnosis and a clear view of what's possible.

See Our Results →

Book a Strategy Call

Tell us about your brand. We'll map your growth engine together — no pitch, just strategy.